programmatic advertising

For the first time, Roku premium inventory, including The Roku Channel, will be available to FreeWheel demand-side advertisers via a new real-time bidding integration

The alliance will tap into new demand and improve the performance of campaigns

Connections to demand-side platforms will be rolling out throughout the fall and winter of 2024/25, with full functionality targeted for completion next year.

The platform is designed to deliver a new level of intelligence, efficiency, and automation

89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine

Dish is the first major pay TV operator and Sling TV is the largest vMVPD to adopted the identify solution that improves targeted advertising

A new study by Pixalate found that 17% invalid click rate for all open programmatic advertising across desktop web, mobile web, and mobile in-app in June 2023

Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory

BIA report shows how OTT is driving demand for local programmatic advertising