Latest about programmatic advertising

cybersecurity

Study: 17% of Programmatic Ad Clicks Are Invalid

By George Winslow published

A new study by Pixalate found that 17% invalid click rate for all open programmatic advertising across desktop web, mobile web, and mobile in-app in June 2023

Dish Connected

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

By George Winslow published

Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory

Streaming
BIA

Is Local OTT Ad Spending About to Surpass Traditional TV?

By Tom Butts last updated

BIA report shows how OTT is driving demand for local programmatic advertising

Business
money

OpenAP Adds New Programmatic Capabilities to OpenID

By George Winslow published

Integrations with several supply side platforms mean that OpenID audiences can be used for targeting and measurement across the entire TV ecosystem

Products
DISH

Dish, SeaChange and Beachfront Launch National Linear Programmatic

By George Winslow published

The real-time, programmatic buying solution, NLP, has been adopted by Viant and works with Dish TV's 7M+ households nationwide

Business
Sustainable Stream

Magnite, Primis Launch Sustainable Stream Video Marketplace

By George Winslow published

Sustainable Stream will generate funding for climate change content via programmatic ads and provide publishers and advertisers with high quality content

Products
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