Programmatic

Latest about Programmatic

IAB Tech Lab

IAB Tech Lab Releases Deals API

By George Winslow published

The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026

Standards
Comcast

Comcast Advertising Unveils Programmatic Solution for Linear TV

By Phil Kurz published

Business Move enables agencies and brands to buy traditional TV inventory alongside digital media

Business
Pixabay

Global Open Programmatic CTV Ad Spend Hit $3.2B in Q1

By George Winslow published

98% of internet-connected U.S. households are reachable via open programmatic CTV advertising - up from 92% during Q1 2022, according to Pixalate

Streaming
Xandr

AT&T Sells Xandr Programmatic Advertising Unit to Microsoft

By Tom Butts published

Microsoft says deal 'accelerates the delivery of its digital advertising and retail media solution'

Business
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SintecMedia to Acquire Broadway Systems

By TV Technology Staff published

SintecMedia announced that it has acquired Broadway Systems, a provider of broadcast management software.

Business
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SpotX Partnering with Syncbak for Digital Ad Insertion

By Tom Butts published

Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.

Streaming
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TVB, Pearl TV Initiate Programmatic TV Guidelines

By Michael Balderston published

Business