Programmatic

Agreement allows advertisers to use Truthset's independently scored audiences rated AAA to B to improve programmatic CTV campaigns

The notable update helps advertisers better understand how bid requests are created, handled, and routed across the programmatic supply chain

The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council

UFC's Debut Event on Paramount+ on January 24 will be the first event

The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026

Business Move enables agencies and brands to buy traditional TV inventory alongside digital media

98% of internet-connected U.S. households are reachable via open programmatic CTV advertising - up from 92% during Q1 2022, according to Pixalate

Microsoft says deal 'accelerates the delivery of its digital advertising and retail media solution'

SintecMedia announced that it has acquired Broadway Systems, a provider of broadcast management software.