private equity

Business ‘Pulling back on innovation and growth doesn’t fit the DNA of Ross Video,’ CEO David Ross says. ‘Private equity allows us to accelerate our investments while staying true to our mission’

Following the agreement with Mediaocean to buy the Lumina media planning tool, the company is rebranding as Guideline

Investments fell by 73% in 2022 and only three deals have been made in 2023, S&P Global Market Intelligence reports

The buyout by private equity groups is expected to close in October 2022

The private equity deal is part of Dreamscape’s plans to build a leading marketing technology business by acquiring companies and assets