OTA

Latest about OTA

NFL

Survey: 22% Plan to Stream Super Bowl, 10% Will Use an Antenna

By George Winslow published

The largest percentage (49%) said they would watch it via a pay TV provider, according to Amdocs

Streaming
Horowitz

Antenna Adoption Grows Among Younger Viewers

By George Winslow published

Nearly two in ten viewers now use antennas for over-the-air broadcasts according to Horowitz

Insights
BIA

Is Local OTT Ad Spending About to Surpass Traditional TV?

By Tom Butts last updated

BIA report shows how OTT is driving demand for local programmatic advertising

Business
evoca

Evoca, Sling Partner To Bring Wider Channel Selection To NextGen Pay-TV Subscribers

By Phil Kurz published

Evoca subscribers can choose to bundle Sling Blue, Sling Orange or both

Broadcast
Newsy

Scripps to Make Newsy an Over-the-Air Network

By Michael Balderston published

Will launch as an OTA network at the start of October

Broadcast
DTS Boston coverage map

DTS Rule Change May Add Millions of New OTA Viewers

By Phil Kurz last updated

The industry welcomes the FCC Report and Order as an enabler of the full potential of ATSC 3.0

Standards
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Channel Master Providing TiVo Next-Gen DVR Tech for OTA Customers

By Michael Balderston published

First part of partnership will be the launch of TiVo’s Edge DVR

Business
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Sling TV Adds Local OTA Channels on LG Smart TVs

By Michael Balderston published

Viewers can access local channels for free through the Sling TV app

Broadcast
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OTA Homes Cross 16M Mark, Per Nielsen

By Michael Balderston published

Data shows that more than 5 million homes have gone to some form of OTA since 2011.

Streaming
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New Research Reveals Resurgence In OTA Antenna Viewing

By Phil Kurz published

The combination of traditional TV broadcasts and SVOD services is gaining in popularity.

Insights
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