16 percent increase since 2015 coincides with decline in pay-TV subscriptions
More and more folks are embracing over-the-air television.
Local television stations’ over-the-air ad revenue is expected to get a boost in 2016 as BIA/Kelsey forecasts it reaching $20.8 billion.
Americans like TV on TV. They also prefer live TV, and more are relying exclusively on over-the-air TV.