LRG

New research finds 18- to 34-year-olds account for 59% of adult DTC service borrowing

The largest providers have now lost over 20M video subs in last five years

vMVPDs added 1.3M subs while traditional pay TV providers lost 1.8M subs in the quarter

Percentage of subscribers has fallen 14% in the past five years

Largest pay-TV providers lost more than 1.7 million subscribers in Q2, according to LRG

Most of the growth came from the 915K new subs for fixed wireless services

Pay-TV net losses in 2022 were about 1.2 million more than in 2021 according to LRG

The majority of those not online at home do not use a computer, according to LRG

T-Mobile, Verizon more than tripled fixed wireless subscriptions over the past year, according to LRG

Findings from the latest Leichtman Research Group also show that one third of respondents, many of them younger, have never had a pay TV subscription