ITV
Latest about ITV

ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
By George Winslow published
ITV uses SAS 360 Match to drive viewer engagement with customized ad experiences

U.K.'s Freely Plans Q2 2024 Launch
By George Winslow published
Free streaming service from U.K. broadcasters unveils UI and says more than one third of smart TV brands have confirmed Freely adoption

British Broadcasters to Deliver Live Free TV Over Broadband
By George Winslow published
The landmark service involves Britain’s biggest broadcasters, the BBC, ITV, Channel 4 and Channel 5

Programmers, Ad Tech Providers Partner to Improve Authenticated Data
By George Winslow published
The Authenticated Data Specification Accelerator Project at IBC 2023 brings together major players across the media landscape to address this long-standing issue
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