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ITV Studios, SMPTE, AWS, Vizrt, Deluxe Back Students’ 26-Hour Live Broadcast
By Jenny Priestley published
EDUCATION The project has been put together by the Global Media and Entertainment Talent Manifesto, and aims to give participating students real-world experience, international exposure, and networking opportunities

ITV Turns To Friend MTS To Fight Piracy
By Phil Kurz published
The U.K. broadcaster will use Friend MTS to protect its main linear channels and streaming platforms

Accedo Helps ITV Expand ITVX to Sony PlayStation 4 and 5
By George Winslow published
Accedo had previously worked on the launch of the ITVX streaming service in Dec. 2022

ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
By George Winslow published
ITV uses SAS 360 Match to drive viewer engagement with customized ad experiences

U.K.’s Freely Officially Launches
By Tom Butts published
Free streaming service backed by BBC, ITV, Channel 4 and Channel 5

U.K.'s Freely Plans Q2 2024 Launch
By George Winslow published
Free streaming service from U.K. broadcasters unveils UI and says more than one third of smart TV brands have confirmed Freely adoption

British Broadcasters to Deliver Live Free TV Over Broadband
By George Winslow published
The landmark service involves Britain’s biggest broadcasters, the BBC, ITV, Channel 4 and Channel 5

Programmers, Ad Tech Providers Partner to Improve Authenticated Data
By George Winslow published
The Authenticated Data Specification Accelerator Project at IBC 2023 brings together major players across the media landscape to address this long-standing issue
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