EDO

More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024

Initial findings indicate that Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% according to EDO TV outcomes data

A new analysis from EDO found that advertisers will reap a "powerful return on investment" from the Black Friday contest between the New York Jets and Miami Dolphins

EDO’s new Creative Rotation Optimization outcomes-based solution is designed to drive TV campaign performance gains up to 20%

Netflix will use EDO to provide proof-of-performance insights and data to advertisers

The deal with EDO include outcome-based measurement on how ads generate consumer interest in products

Some argue the launch will “accelerate” the shift of ad dollars from TV to streaming

The data, media measurement and analytics company EDO has a customer base that includes major networks and streamers

EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts