Latest about EDO

Creative Rotation Optimization solution interface

EDO Launches New Tool for Increasing ROI of TV Ad Campaigns

By George Winslow published

EDO’s new Creative Rotation Optimization outcomes-based solution is designed to drive TV campaign performance gains up to 20%

Products
Pixabay

Netflix Partners With EDO to Deliver Outcomes Measurement

By George Winslow published

Netflix will use EDO to provide proof-of-performance insights and data to advertisers

Streaming
EDO logo

Hallmark Media Taps EDO for Outcomes Measurement

By George Winslow published

The deal with EDO include outcome-based measurement on how ads generate consumer interest in products

Business
Disney+

Ad Tech Execs Respond to Disney+ Ad Tier

By George Winslow published

Some argue the launch will “accelerate” the shift of ad dollars from TV to streaming

Streaming
Stock

EDO Secures $80M Investment From Shamrock Capital

By George Winslow published

The data, media measurement and analytics company EDO has a customer base that includes major networks and streamers

Discovery

Discovery Selects EDO to Measure Impact of Ad Campaigns

By George Winslow published

EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts

Business