Cross-platform Advertising

Latest about Cross-platform Advertising

IAB logo with letters in black, the dot over the i in red and the dot at the end of iab. in red as well.

IAB Releases ‘2025 Unified Media Planning Playbook’

By George Winslow published

Report takes a deep dive into cross-platform media planning and execution

Opinion
NBCU

CES2024: NBCU Launches Cross-Platform Advertising Platform

By George Winslow published

The full scale launch of its One Platform Total Audience tool provides AI-driven planning and activation technologies

Streaming
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Comscore, MediaScience Team Up to Research Cross-Platform Advertising

By Phil Kurz published

Together, the companies will conduct thought leadership studies aimed at revealing answers.

Insights