Latest about Big Data
CIMM Study Explores Big Data Measurement Problems
The industry group's repot explores critical methodological challenges facing currency grade big data TV measurement solutions and identifies potential solutions
Nielsen Selects LiveRamp for Big Data and Cross-Platform Measurement and Planning In Nielsen Ecosystem
Nielsen's Big Data + Panel is now interoperable with LiveRamp's RampID technology
Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement
Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs
Experian Joins Truthset's Data Collective
More than 20 leading data providers now utilize the Truthset platform to verify accuracy, quality and reliability of consumer marketing data
Hybrid IP/Broadcast Data: With Opportunities Come Ethical Concerns
Data shapes targeted advertising strategies and programming decisions.
A.I. Making Inroads into Media Enterprises
New research shows media companies are embracing artificial intelligence technology to automate captioning and metadata tagging. Find out more
Storage at the Speed of Ethernet
The future for video, IP and storage have at least one common foundation amongst them: Ethernet networking.
