Big Data

Latest about Big Data

CIMM Study Explores Big Data Measurement Problems

By George Winslow Published 5 November 24

The industry group's repot explores critical methodological challenges facing currency grade big data TV measurement solutions and identifies potential solutions

Insights

Nielsen Selects LiveRamp for Big Data and Cross-Platform Measurement and Planning In Nielsen Ecosystem

By George Winslow Published 14 June 24

Nielsen's Big Data + Panel is now interoperable with LiveRamp's RampID technology

Insights

Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement

By George Winslow Published 20 October 23

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs

Insights

Experian Joins Truthset's Data Collective

By George Winslow Published 15 June 23

More than 20 leading data providers now utilize the Truthset platform to verify accuracy, quality and reliability of consumer marketing data

Partnerships

Hybrid IP/Broadcast Data: With Opportunities Come Ethical Concerns

By Dashiell Pinger Published 15 November 18

Data shapes targeted advertising strategies and programming decisions.

Standards

A.I. Making Inroads into Media Enterprises

By NewBay Plus, for Quantum Published 5 December 17

New research shows media companies are embracing artificial intelligence technology to automate captioning and metadata tagging. Find out more

Insights

Storage at the Speed of Ethernet

By Karl Paulsen Published 2 September 15

The future for video, IP and storage have at least one common foundation amongst them: Ethernet networking.

Opinion

Automated Data Anomaly Detection

By Karl Paulsen Published 29 October 15

The growth in data is, has and continues to be a topic that influences how much and what types of storage architectures, etc., are selected and for what applications.

Opinion