BIA Advisory Service
Latest about BIA Advisory Service

BIA Drops Local Ad Revenue Estimate to $140B
By Michael Balderston published
Estimate in April was $144.3 billion

BIA Lowers Local TV Ad Revenue Projection to $18.5B
By Michael Balderston last updated
Despite pandemic, still an increase over 2019

BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B
By Michael Balderston published
Political advertising to be buffer for local cable and OTA stations

BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media
By Michael Balderston published
BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion.
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