BIA Advisory Service

Latest about BIA Advisory Service

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BIA Drops Local Ad Revenue Estimate to $140B

By Michael Balderston published

Estimate in April was $144.3 billion

Business
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BIA Lowers Local TV Ad Revenue Projection to $18.5B

By Michael Balderston last updated

Despite pandemic, still an increase over 2019

Trends
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BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B

By Michael Balderston published

Political advertising to be buffer for local cable and OTA stations

Analysis
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BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media

By Michael Balderston published

BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion.

Streaming
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Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV

By Phil Kurz published

BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million.

Insights
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OTT Local Ad Revenue to Top $2B by 2024, Per BIA

By Michael Balderston published

Estimates for 2019 OTT revenue comes in at $857 million.

Streaming
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