Latest about BIA Advisory Service
Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift
Despite increasing viewing numbers, challenges remain
2024 Local Media Ad Spending Tempered by Slow Economic Growth
BIA predicts robust growth for CTV/streaming, OTA
BIA: Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024
Political ads and increased spending for auto and legal services will drive an 11% increase over 2023
BIA Expects 2023 Local Ad Revenue Growth to be Flat Amid Inflation, Lack of Political
Research firm projects $165.7B, a year over year decline of 0.5%
BIA Lowers 2022 Local Ad Estimates
Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates
BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue
Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital
BIA: Local TV Revenues Hit $19.7 Billion in 2020
Core local TV advertising will rebound in 2021 from the 2020 pandemic-induced slump, BIA predicts
OTT Advertising to Double by 2025, BIA Says
Panel discussion highlights the importance of OTT reach and potential challenges
