BIA Advisory Service

For 2027, it projects total local ad revenue of $186.5 billion, essentially flat versus 2026 despite a massive reduction in political spending

Despite increasing viewing numbers, challenges remain

BIA predicts robust growth for CTV/streaming, OTA

Political ads and increased spending for auto and legal services will drive an 11% increase over 2023

Research firm projects $165.7B, a year over year decline of 0.5%

Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates

Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital

Core local TV advertising will rebound in 2021 from the 2020 pandemic-induced slump, BIA predicts

Panel discussion highlights the importance of OTT reach and potential challenges

BIA describes OTT and CTV as “game changers”