Latest about BIA Advisory Service

local advertising

BIA Lowers 2022 Local Ad Estimates

By George Winslow published

Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates

Business
Pixabay

BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue

By George Winslow published

Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital

Business
BIA Advisory Services

BIA: Local TV Revenues Hit $19.7 Billion in 2020

By George Winslow published

Core local TV advertising will rebound in 2021 from the 2020 pandemic-induced slump, BIA predicts

Business
OTT

OTT Advertising to Double by 2025, BIA Says

By Michael Balderston published

Panel discussion highlights the importance of OTT reach and potential challenges

Business
money

OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects

By Michael Balderston published

BIA describes OTT and CTV as “game changers”

Business
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Local News Production Increases Following Mergers, Study Shows

By Michael Balderston published

Study takes a close look at Gray TV markets to gauge consolidation impact

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BIA Drops Local Ad Revenue Estimate to $140B

By Michael Balderston published

Estimate in April was $144.3 billion

Business
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BIA Lowers Local TV Ad Revenue Projection to $18.5B

By Michael Balderston last updated

Despite pandemic, still an increase over 2019

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BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B

By Michael Balderston published

Political advertising to be buffer for local cable and OTA stations

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Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV

By Phil Kurz published

BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million.

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