BIA Advisory Service BIA Expects 2023 Local Ad Revenue Growth to be Flat Amid Inflation, Lack of Political Research firm projects $165.7B, a year over year decline of 0.5% BIA Lowers 2022 Local Ad Estimates Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital Grid List Latest about BIA Advisory Service BIA: Local TV Revenues Hit $19.7 Billion in 2020 By George Winslow published 10 June 21 Core local TV advertising will rebound in 2021 from the 2020 pandemic-induced slump, BIA predicts OTT Advertising to Double by 2025, BIA Says By Michael Balderston published 2 April 21 Panel discussion highlights the importance of OTT reach and potential challenges OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects By Michael Balderston published 3 December 20 BIA describes OTT and CTV as “game changers” Local News Production Increases Following Mergers, Study Shows By Michael Balderston published 24 September 20 Study takes a close look at Gray TV markets to gauge consolidation impact BIA Drops Local Ad Revenue Estimate to $140B By Michael Balderston published 12 August 20 Estimate in April was $144.3 billion BIA Lowers Local TV Ad Revenue Projection to $18.5B By Michael Balderston last updated 21 May 20 Despite pandemic, still an increase over 2019 BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B By Michael Balderston published 27 April 20 Political advertising to be buffer for local cable and OTA stations Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV By Phil Kurz published 5 August 19 BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million. BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media By Michael Balderston published 6 November 19 BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion. OTT Local Ad Revenue to Top $2B by 2024, Per BIA By Michael Balderston published 26 September 19 Estimates for 2019 OTT revenue comes in at $857 million. 12 Get the TV Tech Newsletter The professional video industry's #1 source for news, trends and product and tech information. Sign up below. Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy, including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Wooden Camera Releases Ultra Handle System2ARRI Rental Services Opens Toronto Facility3DirecTV to Sell NFL Sunday Ticket to Commercial Establishments4LTN Network Achieves Major Live Feed Milestone5ENCO To Highlight Robotic Pan/Tilt Head at InfoComm
BIA: Local TV Revenues Hit $19.7 Billion in 2020 By George Winslow published 10 June 21 Core local TV advertising will rebound in 2021 from the 2020 pandemic-induced slump, BIA predicts
OTT Advertising to Double by 2025, BIA Says By Michael Balderston published 2 April 21 Panel discussion highlights the importance of OTT reach and potential challenges
OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects By Michael Balderston published 3 December 20 BIA describes OTT and CTV as “game changers”
Local News Production Increases Following Mergers, Study Shows By Michael Balderston published 24 September 20 Study takes a close look at Gray TV markets to gauge consolidation impact
BIA Drops Local Ad Revenue Estimate to $140B By Michael Balderston published 12 August 20 Estimate in April was $144.3 billion
BIA Lowers Local TV Ad Revenue Projection to $18.5B By Michael Balderston last updated 21 May 20 Despite pandemic, still an increase over 2019
BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B By Michael Balderston published 27 April 20 Political advertising to be buffer for local cable and OTA stations
Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV By Phil Kurz published 5 August 19 BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million.
BIA: Election Year to Boost Ad Revenue Along With OTT, Social Media By Michael Balderston published 6 November 19 BIA projects that local ad revenue in the U.S. for 2020 will surpass $161 billion.
OTT Local Ad Revenue to Top $2B by 2024, Per BIA By Michael Balderston published 26 September 19 Estimates for 2019 OTT revenue comes in at $857 million.
