Latest about AR

La Brea

NBC, Verizon Launch AR Experience for `La Brea’

By George Winslow published

The first-of-its-kind augmented reality experience takes Verizon pay TV subs into the La Brea sinkhole

Business
Fox Sports

‘Fox NFL Sunday’ to Debut Groundbreaking New XR/AR Studio

By Phil Kurz published

Extended Reality technologies and a massive LED volume will offer a virtual portal around the league so viewers feel like they are in different NFL venues

Sports
Pixabay

U.S. Sales of VR/AR Gear More Than Doubled During 2021 Holidays

By George Winslow published

Unit sales of VR/AR hardware and accessories were up 180% versus 2020 holidays according to NPD

Business
Dreamwall

Using Virtual Technology to ‘Amaze the Viewer’

By Peter Suciu published

Artificial intelligence is enhancing the AR experience

Broadcast Engineering
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Sony Upgrades PTZ Cameras to Enhance AR, VR Capabilities

By Phil Kurz published

The release will make it easier for producers to add AR and VR to live productions

Products
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Apple TV+ Shows to Get AR Integration

By TVT Staff published

AR bonus content would be available through a phone or tablet

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Virtual Reality Market Ready for Comeback, Report Predicts

By Michael Balderston published

After a down 2020, shipments and revenues are expected to pick back up

Business
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Vizrt, NewTek to Make First Major Joint Trade Show Presentation at IBC 2019

By Phil Kurz published

The RAI Amsterdam event will be the first joint exhibit since the companies joined forces in the spring.

Products
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How to Make VR Content

By Scott Billups published

New media platforms demand new production methods and none, since the introduction of the pixel, have needed a rework more than virtual reality.

Opinions
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Technicolor Experience Center to Tackle VR, AR

By Michael Balderston published

The ribbon has been cut on the new Technicolor Experience Center.

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