Latest about AR
NBC, Verizon Launch AR Experience for `La Brea’
The first-of-its-kind augmented reality experience takes Verizon pay TV subs into the La Brea sinkhole
‘Fox NFL Sunday’ to Debut Groundbreaking New XR/AR Studio
Extended Reality technologies and a massive LED volume will offer a virtual portal around the league so viewers feel like they are in different NFL venues
U.S. Sales of VR/AR Gear More Than Doubled During 2021 Holidays
Unit sales of VR/AR hardware and accessories were up 180% versus 2020 holidays according to NPD
Using Virtual Technology to ‘Amaze the Viewer’
Artificial intelligence is enhancing the AR experience
Sony Upgrades PTZ Cameras to Enhance AR, VR Capabilities
The release will make it easier for producers to add AR and VR to live productions
Apple TV+ Shows to Get AR Integration
AR bonus content would be available through a phone or tablet
Virtual Reality Market Ready for Comeback, Report Predicts
After a down 2020, shipments and revenues are expected to pick back up
AR/VR Worldwide Spending to Hit $18.8B in 2020
More affordable viewing models for entertainment expected to be a key driver.
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