Latest about AR
NAB Show Jumps Into Immersive Storytelling
By George Winslow published
A Main Stage session will explore what’s next for virtual reality (VR), augmented reality (AR) and extended reality (XR)
NBC, Verizon Launch AR Experience for `La Brea’
By George Winslow published
The first-of-its-kind augmented reality experience takes Verizon pay TV subs into the La Brea sinkhole
‘Fox NFL Sunday’ to Debut Groundbreaking New XR/AR Studio
By Phil Kurz published
Extended Reality technologies and a massive LED volume will offer a virtual portal around the league so viewers feel like they are in different NFL venues
U.S. Sales of VR/AR Gear More Than Doubled During 2021 Holidays
By George Winslow published
Unit sales of VR/AR hardware and accessories were up 180% versus 2020 holidays according to NPD
Using Virtual Technology to ‘Amaze the Viewer’
By Peter Suciu published
Artificial intelligence is enhancing the AR experience
Sony Upgrades PTZ Cameras to Enhance AR, VR Capabilities
By Phil Kurz published
The release will make it easier for producers to add AR and VR to live productions
Virtual Reality Market Ready for Comeback, Report Predicts
By Michael Balderston published
After a down 2020, shipments and revenues are expected to pick back up
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.