Latest about Advertisting
Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP
Initial clients include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery
iSpot Works with Google to Measure YouTube and YouTube TV Against Broader TV Marketplace
iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns
Omdia: FAST Channel Revenue to Reach $6.3B in 2023
The U.S. will account for about 80% of the total in 2023 and top $10B in 2027
Signs of Better Days Ahead: GroupM Increases Ad Forecast
GroupM reports that advertising growth is exceeding expectations
Roku Acquires Nielsen’s Advanced Video Ad Business for DAI on Traditional TV
Will “deliver the benefits of streaming TV advertising to traditional TV”
Broadcast TV’s Dominance in Political Ads Will Persist, Gray TV’s LaPlatney Contends
NextGen TV will help broadcasters compete with digital political platforms, he tells Media Institute
MediaKind Releases New PRISMA Advertising Products
Consists of PRISMA Core and PRISMA Edge products
Advanced TV: Choose Your Own Ad-Venture
Interactive videos could inspire a new type of TV ad experience,
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