Advertisting

Latest about Advertisting

Magnite
Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP

By TVT Staff Published

Initial clients include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery

Infrastructure
YouTube
iSpot Works with Google to Measure YouTube and YouTube TV Against Broader TV Marketplace

By George Winslow Published

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns

Streaming
iStock
Omdia: FAST Channel Revenue to Reach $6.3B in 2023

By George Winslow Published

The U.S. will account for about 80% of the total in 2023 and top $10B in 2027

Insights
Stock
Signs of Better Days Ahead: GroupM Increases Ad Forecast

By George Winslow Published

GroupM reports that advertising growth is exceeding expectations

Insights
Roku
Roku Acquires Nielsen’s Advanced Video Ad Business for DAI on Traditional TV

By Michael Balderston Published

Will “deliver the benefits of streaming TV advertising to traditional TV”

Business
money
Broadcast TV’s Dominance in Political Ads Will Persist, Gray TV’s LaPlatney Contends

By Gary Arlen Published

NextGen TV will help broadcasters compete with digital political platforms, he tells Media Institute

Broadcast
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MediaKind Releases New PRISMA Advertising Products

By Michael Balderston last updated

Consists of PRISMA Core and PRISMA Edge products

Streaming
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Advanced TV: Choose Your Own Ad-Venture

By Victor Wong, Thunder Experience Cloud Published

Interactive videos could inspire a new type of TV ad experience,

Opinion
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TiVo Expands Offerings of TV Viewership Data Product

By Michael Balderston Published

Now incorporating Kantar ad occurrences and Drawbridge’s Identity Graph.

Business
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NBCU Stations, TVSquared Partner on Same-Day TV Attribution

By Michael Balderston Published

Provides advertisers with view on how linear and digital TV campaigns are performing.

Business