Sports Production
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How Second-Half Goals Drove Advertising Peak at the World Cup
By Paul Davies Published
Insights Yospace data on France-Morocco match finds viewers pay attention when the ending is in doubt

Yospace Stitched 11.57 Billion Ads into Live Streams During World Cup
By George Winslow Published
The volume marked a big increase over other recent global events and highlighted a number of important trends in dynamic ad insertion

Telemundo, Peacock Attract Record-Breaking Audiences World Cup Coverage
By George Winslow Published
23.9 million watched the Spanish-language coverage of the final game and each stage of the 2026 tournament set viewing records for Spanish-language media

Record 38.9 Million Viewers Watched FIFA World Cup 2026 Final on Fox
By George Winslow Published
Overall, FIFA World Cup 2026 was the most-watched in U.S. history averaging 7,737,000 viewers and set records for digital and social media usage

Savannah Bananas Tap Calrec to Expand Banana Ball TV Coverage
By Tom Butts Published
SPORTS Calrec’s flexible audio network sits at the core of a significant expansion of BTV's REMI capabilities

Telemundo Inks Another Major U.S. Spanish-Language Soccer Deal
By George Winslow Published
New deal gives it rights to UEFA men’s club competitions including the UEFA Champions League for three seasons, beginning with the 2027/28 season

Hitomi Broadcast to Launch Spectra HDR Color Verification Tool at IBC2026
By posted TVT Staff Published
IBC SHOW Company will also showcase Matchbox Panorama

Scripps Sports, Ion Score Women’s Volleyball Rights
By George Winslow Published
Sports Deal brings every match of the Women’s Volleyball World Cup to Ion and Scripps Sports Platforms
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