KMPH-TV in the Fresno-Visalia, CA, has launched a free text message service for its viewers via TextCaster software.
The new feature, “KMPH FOX 26 First Alert News,” delivers news and program-oriented text messages to cell phones, including breaking news alerts and national security alerts, a daily AM weather forecast, traffic alerts, information on station contests and promotions, daily stock market closing information and Amber Alerts.
Pappas Telecasting has already initiated text-messaging service at KTNC-TV, the Azteca America affiliate in the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto DMAs. Pappas previously announced plans to offer text-messaging service at KPTM-TV/Omaha, NE; KDBC-TV/El Paso, TX; KSWT-TV/Yuma, AZ; and KHGI-TV/Lincoln-Hastings-Kearney, NE.
For more information, visit www.kmph.com.