UK news provider ITN has launched a dedicated channel on YouTube. The company’s multimedia division, ITN On, produces the ad-funded channel. It will feature mainly entertainment and sports news, as well as Bollywood programs made specifically for online viewing. The channel will allow YouTube users to view, comment and link to their favorite ITN content.
ITN will add entertainment news daily to the channel, including “Bollywood Insider,” as well as “EPL,” a roundup of all the latest from the day’s football news, and “Sports Fix,” a weekly rundown of the latest news from the world of sports.