Tribune Mashes Itself

Media company creates online bureau to feed its own Web sites
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Tribune is consolidating its content on an online “entertainment new bureau” to feed its newspaper and TV station Web sites, the bankrupt Chicago media company said. The platform will be run by the Los Angeles Times and Zap2it, Trib’s movie and TV listing Web site. The idea is to use reporters’ content across as many properties as possible.

The platform will launch with an “editorial project” consisting of a behind-the-scenes look at “American Idol.”

Times editors Richard Rushfield and Joseph Kapsch will lead the operation. Rushfield is now director of national entertainment programming for The Syndicate, Tribune Interactive’s online marketplace, as well as entertainment editor for the Times, and coverage coordinator among all Tribune sites.

Kapsch, executive producer of entertainment at the Times as well as editorial director for Zap2it.com, will oversee the Web site’s redesign and expansion into a national entertainment portal.