TiVo Lowers Prices After DirecTV Sells Shares

In an effort to gain new subscribers, PVR pioneer TiVo has lowered prices on its home networking services and set-top boxes. The new pricing plan comes one day after DirecTV Group sold its stake in TiVo for $24million. According to TiVo, the new pricing plan for the monthly subscription will remain the same at $12.9

Author:: TVTechnology
Publish date:: Jun 10, 2004

In an effort to gain new subscribers, PVR pioneer TiVo has lowered prices on its home networking services and set-top boxes.

The new pricing plan comes one day after DirecTV Group sold its stake in TiVo for $24million.

According to TiVo, the new pricing plan for the monthly subscription will remain the same at $12.95 while each additional subscription will cost $6.95, cutting the fee nearly in half for the extra TiVo boxes.

TiVo devices can pause live TV, set up recordings based on user's viewing habits and skips past commercials.

New offerings include a standard feature system that connects TiVo's Series 2 digital video recorder (DVR) to user's home computer network. The system, previously called Home Media Option, cost $99 as a one-time fee, allows TiVo users to schedule TV recordings from the Internet and move content between two or more TiVo boxes, such as digital music or photos.

To increase sales, TiVo plans to spend $50 million in marketing and promotions.

PVR pioneer TiVo has surpassed the one million-subscription mark five years after its market introduction and expects the upcoming best holiday season to be the best in the company's history. Michael Ramsay, CEO of TiVo, attributes the high numbers to increased growth in standalone subscriptions and DirecTV's TiVo pro

Digital video recorder pioneer TiVo continues to evolve with the industry, amid increasing competition

A new study found that viewers who fast-forward through ads with digital personal video recorders (PVR)such as TiVo still recall those ads at roughly the same rates as people who see them at normal speed in real-time.

DirecTV's Starz Encore Group and TiVo Inc. plan to test a subscription VOD service over DBS and digital video recorders (DVR). The test will explore technical and marketing issues from software development and on-screen navigation to marketing tactics. The companies will start testing the Starz On Demand SVOD service

DirecTV and TiVo have announced an expanded strategic relationship which positions TiVo as the primary provider of digital video recording (DVR) technology for DirecTV's next generation integrated satellite receivers. The agreement calls for DirecTV and TiVo to jointly develop the next generation DirectTV receiver ba

Lower-than-expected operating expenses in marketing and research and development spending led to the record results.

DirecTV is now shipping its first branded personal video recorder, based on the TiVo PVR platform. Developed by Hughes Network Systems (HNS) parent of DirecTV, the new Digital Satellite Recorder (DSR) combines a DirecTV receiver with an internal hard drive, which can digitally record up to 35 hours of programming. It

The company plans to launch a version of TiVoToGo this fall