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Time Warner deploys Web-to-TV technology in Hawaii

Time Warner is testing Web-to-television technology in Hawaii. Its Oceanic cable system is launching an interactive application by ActiveVideo Networks.

The deal is the first major deployment of the technology for ActiveVideo. The service features interactive games from TAG Networks, including Tetris and Sudoku; home shopping from HSN; and news, sports and children’s versions of P:Mosaic, ActiveVideo’s personalized video navigation system that allows consumers to view, customize and navigate through their favorite channels at a glance.

ActiveVideo has developed applications for programmers including AccuWeather, CNN, HSN and Fox Reality Channel. Last spring, the company demonstrated how Web content can be delivered to a software client running on a standard digital set-top through its “intelligent streaming” approach. Applications include advertising showcases, which consumers can trigger by clicking for more information during a linear advertisement; polling; and engaging in interactive content while continuing to watch the linear program in a mosaic-type window.