The Weather Channel Adds Augmented Reality with Ncam - TvTechnology

The Weather Channel Adds Augmented Reality with Ncam

Live-tracking system allows for interactive reality graphics for studio presentations
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LONDON – Viewers can get a better look into the eye of a storm when they tune into The Weather Channel now as it has begun using live augmented reality presentations for weather presentations. Assisting in the presentation is the Ncam Live, a low latency real-time camera tracking system that allows the presenter and camera to have complete freedom of movement.

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Integrating with the existing graphics programs for The Weather Channel, which includes Vizrt and The Weather Channel’s own professional division, WSI, the Ncam tracking system provides a stream of positional information without the need for special markers in the studio. As a result, the Ncam system keeps the graphics on a fixed location, allowing both the camera and presenter to have free range of movement.

The Weather Channel will use the Ncam system during “America’s Morning Headquarters,” which runs weekdays from 7 a.m. to 10 a.m.

Ncam Technologies develops virtual production technology for film, television and broadcast industries and is based in London.

Check out a video of The Weather Channel's graphics program and Ncam in action below.