‘The Cincinnati Enquirer’ to double video content production in ’08

“The Cincinnati Enquirer” — the Gannett-owned newspaper with print, online and rich-media content — is aiming to double its video content production to more than 150 video segments per month.

To do so, the newspaper will use an Avid Technology digital video production environment. In an effort to expand the channels through which its readers consume news and to stay competitive, the “Enquirer” is working with Avid to create a streamlined and more collaborative process for publishing video content on the Web. The newspaper currently has a team of 40 video producers and online editors trained to generate news stories with video elements — up from eight this time last year.

Currently, the “Enquirer” is producing about 75 video segments each month for its three Web brands: Cincinnati.Com, Enquirer.com and NKY.com. It hopes to double that number in 2008 using the Avid systems. Journalists will be able to work on any video project from their Mac or PC-based Avid Xpress Pro systems, simultaneously accessing media assets stored on an Avid Unity network. Installation of the shared storage and the training of employees on the new system were completed at the end of 2007.

For more information, visit www.avid.com.