TBS, NASCAR.com Extend Through 2014

Turner Broadcasting System (TBS) thinks the combination of NASCAR and the Internet is so promising that it’s reached a deal to continue operating NASCAR.com through 2014.

The two pillars of Southern culture have agreed to team up on content creation, e-commerce and race ticket sales direct from NASCAR-sanctioned race track operators. The extension gives Turner Sports oversight of all functions, including news content, broadband coverage, wireless platforms, video downloads and ad sales, Turner said. It will also bring a new level of collaboration between Turner Sports and NASCAR to provide fans with better information and NASCAR merchandise.

Turner has already introduced numerous applications since it began running the Web site in 2001, including the Emmy-winning TrackPass application, a 24-hour news center, live streaming of select races, a social networking section, an extensive video library and live and interactive programs.

In 2007, the site registered 1.4 billion page views and streamed more than 25 million videos. Overall, Turner says under its management NASCAR.com has increased its average monthly unique visitors by 25 percent over the past seven years.