Statista: Super Bowl Ad Rates Double in a Decade
Total take is 'roughly equivalent to the combined ad revenue of the four major broadcast networks in an average week'
HAMBURG, GERMANY—According to statistics portal Statista, the average rate for a 30-second spot during the Super Bowl broadcast rose from $2.4 million in 2007 to $4.8 million in 2016, “making it by far the most expensive time slot U.S. television has to offer—a 30-second spot during the Academy Award ceremony is less than half the price.” The site noted that last year’s Super Bowl TV ad spend in the U.S. came to $445 million, including pre- and post-game programming. “According to Kantar Media that is roughly equivalent to the combined ad revenue of the four major broadcast networks in an average week.”
