Sorenson Media and Avid launch editing software for QuickTime, MPEG-2, MPEG-4, Flash, RealMedia and Windows Media formats

Sorenson Media announced that Avid will integrate a customized version of Sorenson Media's Squeeze 3 Compression Suite encoding software into the new Avid Xpress Pro nonlinear editing software. The customized version of Sorenson Squeeze 3 Compression Suite for Mac OS X enables Avid Xpress Pro editors to deliver encoded video for Apple QuickTime, Macromedia Flash, and MPEG-4 (including Visual Simple Profile and Visual Advanced Simple Profile). Additionally, the Windows version includes support for MPEG-1, MPEG-2, RealNetworks RealMedia 9, and Microsoft Windows Media 7, 8 and 9 formats.

Through the Avid Xpress Pro interface, Avid video editors are able to send their video files directly to Sorenson Squeeze 3 Compression Suite without having to export intermediate files. As a result, editors can quickly compress and produce high-quality video into a wide variety of popular formats for streaming, progressive download, and portable media including DVD, VCD, and SVCD delivery.

The customized version of Sorenson Squeeze 3 Compression Suite supports One-Pass and Two-Pass Variable Bit Rate (VBR) encoding and offers advanced features that professional multimedia producers demand. Intelligent presets automatically adjust the bit rate, frame rate, filter controls, and many other settings without requiring a video editor to master the intricacies of video encoding. By editing the presets, video producers have complete access to fully adjustable advanced settings. Video editors are also able to save their own settings and batch process video files through the use of Watch Folders.

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