Sony Goes to the Oscars - TvTechnology

Sony Goes to the Oscars

Company makes its red carpet debut
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Sony cameras made their first Oscar appearance for the 80th telecast of the awards on Feb. 24. The vendor provided 21 hi-def cameras for coverage of the event.

Sony said NEP Broadcasting, the Pittsburgh mobile production company, placed 20 of its HDC-1500 cameras throughout the Oscars venue, the Kodak Theater in Hollywood. Another camera was placed outside to catch the celebrity arrival scene.

Sonys were previously scarce during the Academy Awards because ABC held the rights, and the network uses 720p for its hi-def format. The HDC-1500 hi-def camera captures in 1080i and 720p, thus opening the door to the Oscars.