Rentrak Again: Super Bowl Ad Stickiness Index

PORTLAND, ORE. Rentrak applied its Ad Retention Index to yesterday’s Super Bowl XLIV broadcast. The result people watched the commercials. more than 99 percent of those who watched the game stuck around for the ads, Rentrak said. The final ad
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PORTLAND, ORE.: Rentrak applied its Ad Retention Index to yesterday’s Super Bowl XLIV broadcast. The result: people watched the commercials. more than 99 percent of those who watched the game stuck around for the ads, Rentrak said. The final ad of the game, a promo for CBS series “The Mentalist,” was the most-watched. Rentrak listed 112 spots, total, including 26 CBS promos, one CBS Cares spot and 10 local spots.

The full list is available at Rentrak.com.

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