PBS, Sesame Workshop to Launch Kids Channel

PBS, Sesame Workshop and HIT Entertainment are teaming up with Comcast to create a 24-hour digital cable kid's channel.

"We're committed to launching this new channel in a significant number of our markets, and we will work with other cable and satellite companies to reach as many customers as possible," said Comcast CEO Brian Roberts.

The channel will feature more than 4,000 episodes from PBS, the Sesame Workshop and London-based HIT, including "Bob the Builder," "Angelina Ballerina" and PBS Kids titles.

Additionally, a VOD package--expected to launch fall 2005-- will offer 50 hours of programming for preschoolers.