OneSixEight Design Group Completes Package for WTHR-TV

OneSixEight Design Group has created an extensive news graphic package for NBC affiliate WTHR-TV in Indianapolis. Station design director Janet Birkhead asked them to create a bold, clean, contemporary new look.

As the design team developed a range of ideas and color possibilities they produced a series of basic motion sketches. "Scale and scope became key elements in this phase," OneSixEight creative director Brad Soderland noted. "We learned that Indiana is known as 'Cloud Country.' Its spacious, uninterrupted horizons suggest a "Big Sky" image. We also studied WTHR's coverage map. Simplified and stylized, that map became a principal motif for the package," he explained.

Production began in July, with the final delivery timed for an October debut. The completed package featured almost 600 elements including nearly 200 unique animations. OneSixEight also extended WTHR's capabilities by providing many expandable elements. In addition to final tapes, WTHR received twenty DVDs of still Chyron elements and project breakouts--nearly 50GB of editable, alterable, customizable material which will enable WTHR to further version or
expand the package for some time.