College campuses are places for higher learning, and NBC is getting in on that mentality as well this year as the broadcaster is initiating a 4K simulcast to its traditional HD broadcast of Notre Dame home football games using the 39 Flex truck from the Englewood, Colo.-based Mobile TV Group (MTVG).

AT&T and DirecTV are hitting the links once again, as the pair will once again offer 4K coverage of a major golf tournament, this time the U.S. Open.

The Masters is often referred to as a tradition unlike any other, and AT&T is looking to make that especially true this year.

AT&T and DirecTV are taking fans out the ball game in a new way, announcing a lineup of “MLB Network Showcase” games that will be broadcast in 4K.

The scenic coastline views of Pebble Beach Golf Course are getting the 4K treatment for the 2017 AT&T Pebble Beach Pro-Am

AT&T is teaming up with NBCUniversal in order to offer a range of features for coverage of the upcoming Summer Olympics in Rio de Janeiro.

AT&T DirecTV launched live 4K HDR coverage of select sporting events this month with its Dec. 14 presentation of the NHL game between the Pittsburgh Penguins and Vegas Golden Knights, a simulcast of the NHL Network.