Nextstar Media Group and Sinclair Broadcast Group are welcoming the newest member to their consortium that seeks to promote broadcast spectrum aggregation, innovation and monetization, Univision Local Media.

The Dallas Designated Market Area is taking its first step toward Next Gen TV with the construction of single frequency network sites to broadcast ATSC 3.0 signals via a partnership between Sinclair Broadcast Group, Nexstar Media Group, Univision Local Media and American Tower Corporation.

The age of ATSC 3.0 is ready to get underway in South Korea, as the country’s three major local broadcasters—MBC, KBS and SBS—will begin offering UHD through the next-gen TV standard.

The consortium will be jointly owned and controlled equally by both companies, but they will collaborate on a non-exclusive basis with the intent to include of other broadcasters.

Many broadcasters are excited about the opportunities that the Next Gen standard ATSC 3.0 is likely to produce, but the case is made in a recent letter from the American Cable Association to the FCC, that excitement could lead to detrimental actions to viewers.

To paraphrase the great Bugs Bunny, broadcasters don’t want people to be taking a wrong turn at Albuquerque when it comes to moving on to ATSC 3.0.

We don’t what day we will celebrate ATSC 3.0’s birthday in the years to come, but broadcasters can expect a present for when the next-gen standard makes its debut.

Complex retransmission process gets underway