Nexstar Broadcasting is closing on its acquisition of KWBF-TV, the Irving, Texas pure-play TV group said this week. Nexstar (NASDAQ: NXST) agreed last October to buy the Little Rock, Ark. MyNetwork affiliate from an ailing Equity Media (OTC: EMDAQ) for $4 million. Nexstar said the sale is expected to close Jan. 30, and the call letters are to be changed to KARZ the following day. It will remain a MyNetwork affiliate.
Nexstar will add a one-hour local news program produced by KARK, Nexstar’s NBC affiliate in Little Rock. The 7 p.m. newscast “is expected to drive growing viewership of ‘Razorback Nation,’ the state’s leading coverage of University of Arkansas sports” originating from another Nexstar, KNWA-TV, in Fayetteville.
Nexstar President and CEO, Perry Sook said the new KARZ digital signal will be more powerful than the existing one, reaching further into the market with hi-def programming.
The transaction makes Little Rock the 19th market where Nexstar has more than one station. The group owns or LMAs 51 stations in 29 markets.
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