NBC Universal will team up with the Consumer Electronics Association as the first “official broadcast partner” for CES2008.
As the title implies, the network, along with its cable entities, will broadcast live from the CES exhibition floor, covering product debuts and special events. In addition, NBC Universal will launch an interactive show floor exhibit, highlighting the range of digital programming by its TV, cable and motion picture segments.
“The collaborative relationship between consumer technology and the content industry remains stronger than ever, as consumers crave their content and entertainment across multiple platforms, whether it’s in the living room, in the car or on the go,” said Gary Shapiro, president and CEO for the Consumer Electronics Association.
“Our presence on the CES show floor this year gives us a unique opportunity to show the CE industry the rich content that NBCU has to offer worldwide, and to cover this pivotal industry event for consumer and business audiences on all our platforms,” said Mark Lukasiewicz, Vice President of Digital Media for NBC News and one of NBCU’s project leaders at CES.
CES2008 will take place in Las Vegas, Jan. 7–10, 2008.
