NBC Taps Snell & Wilcox For Olympics

Santa Clara, CA--NBC Olympics will rely exclusively on Snell & Wilcox Alchemist Platinum Ph.C and Mach1 platforms for standard definition standards conversion in its broadcasts of the Athens Olympic Games, taking place August 13-29.
"We were very pleased with the performance of Alchemist during NBC's coverage of the 2000 Olympics in Sydney, Australia, so it was a natural choice for our broadcasts from Athens," said David Mazza, senior vice president of engineering for NBC Olympics. "Our goal is to bring the highest quality pictures to our viewing audience and that means using standards conversion technology from Snell & Wilcox."
Snell & Wilcox is supplying NBC Olympics with 22 motion-compensated converters, including six Alchemist Platinum Ph.C converters and16 Kudos Plus Mach1 M.Sc standards converters. The Alchemist Platinum Ph.C units will reside at the Olympics' International Broadcast Center (IBC) to convert outgoing signals and some incoming feeds between 625 and 525 standard definition formats as required. The Mach1 converters will convert backup outgoing signals at the IBC and will be housed in edit rooms and at various Olympic venues for conversion of source material shot in 525.
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