STAMFORD, CONN.—Facebook and Instagram won’t be competing for medals, but they are getting in on the Olympics action as NBC Olympics has announced a partnership with the social media sites to provide unique content to fans. This will be the third straight Olympics that NBC has utilized Facebook, but the first to include the Facebook-owned Instagram.
NBC Olympics and Facebook will create a “Social Command Center” in Rio. The Command Center will capture Facebook Live content, including interviews with athletes and NBC Olympic commentators. Short-form videos will also be published on both Facebook and Instagram, including highlights and interviews. Tune-in information will also be provided to make viewers aware of events on NBC’s TV coverage.
Another feature of the partnership includes a daily recap video for U.S. Facebook users. A slow-motion video will also be published on Instagram daily, as well as share highlights and video through Instagram’s Search & Explore video channels.
NBC Olympics plans to incorporate Facebook and Instagram posts from many athletes, celebrities and news makers in its coverage. This will include Ryan Seacrest highlighting buzzed about content from the two platforms on his late night show each night.
The 2016 Summer Olympics will take place in Rio de Janeiro and go from Aug. 5-21.
Read more about how broadcasters are covering the Rio Games at our Live@TheRioOlympics social media hub.