Reebok called on National Boston when it needed a last-minute spot for the World Series, according to the Boston-based production company. Dan Cronin, managing director of National Boston, was contacted by Reebok to help produce an ad for the leading sports retailer that would feature legendary Boston athletes who wear Reebok apparel and showcasing the city of Boston.
The commercial was shot and edited in high definition. Reebok’s Kevin Paolillo directed and Michael Bernard produced the spot. National editor Christopher Koons edited the spot and editor Christian Cundari animated Reebok’s logo. Dylan Schwartz of Rumblestrip (National’s audio division) provided the mix. The spot stars Boston-bred actor Donnie Wahlberg, Boston Bruins’ renowned Hall of Fame defenseman Bobby Orr, former Boston College and New England Patriots quarterback Doug Flutie, and the city’s mayor, Thomas M. Menino.
Locations used during the shoot included Fenway Park; The Cask–n-Flagon, a sports bar just outside Fenway Park; and Boston College’s Alumni Stadium.
Because National was able to quickly and effectively turn around the spot, Reebok was able to air the commercial during the last game of the World Series.
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