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NAB2005: Snell & Wilcox Says Pressure Building for HD Offerings

Snell & Wilcox says with the viewing audience for HD poised to possibly double in calendar year 2005, broadcasters will be under new pressures (the good kind) to complete their transition to digital and migrate to HD production in the months ahead. Suddenly, it says, with price points decreasing for professional HD production tools (not to mention HD sets for consumers), the television universe has become more competitive - and image quality can no longer be ignored because discerning viewers are now taking notice.

At NAB2005 (booth SU6349), Snell & Wilcox plans to show a wide array of solutions and strategies that allow broadcasters to take control of their transition in what it calls "an intelligent, measured, and cost-effective way."

Snell & Wilcox's emerging product line will include the Kahuna SD/HD production switcher with new DVE options and a new range of SD/HD products for its IQ Modular infrastructure. The company says its design philosophy will continue to ensure that all new products will be "IT-aware" and fully compatible with file-based broadcast technology. It says this should future-proof broadcasters against the next transition--fully tapeless digital facilities.