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MyWeather Launches MicroCast At KUSA

(December 4, 2003) Madison, WI--MyWeather has launched its Personal MicroCast weather service at Denver's KUSA. This personalized service, branded 9News Custom-Cast, is available to viewers for free through the KUSA website, www.9news.com.

MyWeather's Personal MicroCast an online weather service that fully integrates a station's unique on-air brand, style, and weather team, with a custom weather page created for each viewer. Personal MicroCast subscribers can opt to receive up to two personalized weather emails daily, immediate severe weather notifications for the counties and weather conditions of their choice, and a station-branded tray icon that alerts the viewer to personalized severe weather and updated forecasts.

"With MyWeather's unique forecasting technology, our viewers can now receive comprehensive weather information--on-air and online--from a single source, the 9News Weather Team," said KUSA chief meteorologist Mike Nelson. "We always try to establish a more personal connection with our viewers, and 9News Custom-Cast takes us one step further by allowing direct and individual communication about what matters most--their weather. We are thrilled with the positive emails we are getting from Custom-Cast users and are delighted with the dramatic growth of the service--15,000 families have signed up in just a month!"

MyWeather's Personal MicroCast is now offered on a market-exclusive basis by 64 television stations throughout the country.

MyWeather
www.myweather.net