MIAMI—The Miami Dolphins selected Dell Technologies for new infrastructures that will expand the use of video for fan engagement, safety, and security at Hard Rock Stadium, Dell has announced.
Using Dell’s unstructured data storage and hyperconverged infrastructure systems, the NFL team estimates it has generated more than $1.2 million in cost savings, which was used to help fund a data recovery site.
The deployment also helped the Miami Dolphins enhance the fan experience through social media and build on its leadership as the No 1. NFL team for branded content video views. Using the Dell Technologies infrastructure solutions, the organization has significantly improved its ability to share content on social media, while also extending the lifespan of its data storage systems from three to five years and reducing both number and footprint of systems at its stadium and training camp, the companies said.
The NFL team also wanted to improve safety and security at Hard Rock Stadium by modernizing its infrastructure to keep pace with day-to-day requests and handle data distribution internally, including security, video access and use of systems and analytics to organize events. With a new technology foundation in place, the organization said it has strengthened its safety and security systems by being able to better visualize traffic flow and management as well as improving its understanding of pedestrian modeling, Dell said.
“We’re posting video content of all entertainment content captured at Hard Rock Stadium much faster while helping build excitement and engagement with our fans,” said Kim Rometo, vice president and chief information officer, the Miami Dolphins and Hard Rock Stadium. “Dell Technologies’ solutions provide the foundational environment to give our fans a richer experience by making sure all our IT resources are working most efficiently to give them the information they need when and wherever they need it. With this level of engagement, fans can share game highlights and clips, crowd celebrations, tailgate fun and more – all made easy through their connected journey with us.”
The NFL team worked with Integrated Media Technologies Inc. (IMT), the technology solutions and services provider and Dell Technologies Platinum Partner, to deploy and assess IT systems and workflows to standardized on Dell solutions for all applications, media asset management, safety and security, disaster recovery, data backup and virtualization. In a first of its kind within the NFL, the use of Dell’s hyperconverged systems offered the team a singular view of its IT infrastructure, simplifying the overall environment’s management, the companies said.
“With Dell Technologies infrastructure, the Miami Dolphins are bringing the fan experience to a new level while transforming IT operations,” said John Byrne, president of North America Sales, Dell Technologies. “Moreover, this is only the beginning. Fueled by best-in-class technology, the legendary Dolphins organization and Hard Rock Stadium will continue to innovate how they bring the ultimate NFL experience to fans – safely and securely, no matter where they’re interacting with their favorite team.”
The deployments were prompted by the organization’s plan to host Super Bowl LIV in 2020, when it realized that its prior IT infrastructure was becoming more complex to manage while running out of speed, flexibility and storage capacity.
Located in hurricane-prone Florida, the organization also needed a more robust disaster recovery strategy, Dell said.
With Dell Technologies infrastructure, including Dell EMC PowerScale storage systems, Dell EMC DataIQ software, Dell EMC VxRail hyperconverged infrastructure and Dell EMC PowerProtect DD systems for data backup and recovery, the Miami Dolphins were able to deliver a more powerful game-day and social media experience, improve stadium security and speed up the process for retail purchases, which shortened lines and assisted with crowd control, Dell said.
With Dell EMC PowerScale as additional storage for the VxRail systems, the Miami Dolphins have also deployed an integrated, high-performance system for video editing and cost-efficient storage for video assets, collaboration and archiving. This approach has helped the Miami Dolphins transform IT operations to increase overall efficiency, Dell said.
“The IMT Advanced Consulting plan for the Miami Dolphins project included examining their unique needs for sports production,” said Jason Kranitz, president, Systems Integration, IMT. “By having the right plan in place and the right technology partner in Dell Technologies, IMT was able to help the Miami Dolphins virtualize their media asset management software with centralized VxRail and PowerScale solutions.”
Looking to the future, the Miami Dolphins are working with other NFL teams that are reviewing its IT modernization design as a model implementation, the companies said.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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