Univision Pays $300,000 to Settle FCC Investigation into Kidvid Violations

TelevisaUnivision
(Image credit: TelevisaUnivision)

Univision has entered into a Consent Decree with the Federal Communications Commission regarding the regulators investigation into violation of rules governing ad loads and URLs in children's programming.

The Decree will see the broadcaster make a “voluntary” payment of $300,000 and implement new procedures to avoid violating rules that govern children’s programming. As part of the settlement with FCC will renew licenses for 41 Univision stations.

In this case, FCC had been investigating violations of rules that limit the amount of commercial matter that full power and Class A television stations may air during children’s programming to no more than 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays. It was also looking into violations of rules that place restrictions on the display of website addresses during children’s programming.

The FCC noted that “between May 29, 2020, and March 31, 2023, Univision filed the Renewal Applications and answered `no' in response to the certification concerning compliance with the Commercial Limits Rule. In attachments to the Renewal Applications, Univision disclosed that Stations had not complied with the Commercial Limits Rule and, in some cases, the URL Rule during the Stations’ prior license term. As a result, the Division commenced the Investigations and suspended processing the Renewal Applications.”

In the renewal applications, Univision reported that “a total of 41 stations aired the children’s program `Pokémon’ that contained commercial matter in excess of the amount permitted by the Commercial Limits.”

As part of the Consent Degree, the FCC said that “Univision agrees implement and maintain a Compliance Plan designed to ensure its future compliance with the Commercial Limits Rule and the URL Rule, and has agreed to pay a voluntary contribution in the amount of Three Hundred Thousand Dollars ($300,000) to the United States Treasury.”

The full Order and Consent Decree is available here.

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.