LCD TVs to wax, plasmas to wane; U.S. consumers losing interest in HD, In-Stat says

According to recent research from In-Stat, the number of those reporting the least interest in HDTV grew 12 percentage points in 2007 to 65 percent.
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LCD televisions will dominate the digital TV market worldwide, claiming 75 percent of the market by 2011, according to market research firm In-Stat.

Additionally, the market share held by plasma display panel televisions will slide to 15 percent by then, the researcher forecasts.

In-Stat has completed seven end-user studies in three regions worldwide — North America, Asia and Europe, which revealed:

  • U.S. consumers are showing less interest in HDTV;
  • U.S. respondents most interested in HDTVs dropped from 17 percent to 13 percent;
  • The number of those reporting the least interest in HDTV grew 12 percentage points in 2007 to 65 percent;
  • Among international respondents, interest in HDTV is on the rise;
  • Forty-four percent of respondents in France and 40 percent in South Korea say they have a strong interest in HDTVs.

Other In-Stat findings include:

  • Global DTV unit shipments are expected to grow from 68 million units in 2006 to more than 144 million by 2011;
  • Pricing pressure will restrict revenue growth, which is expected to grow from $71 billion in 2006 to $76.7 billion in 2011.

For more information, visit www.in-stat.com.