Last Cut Media Consolidates Storage, MAM with EditShare

EditShare storage
(Image credit: EditShare)

BOSTON, Mass.—EditShare has implemented a comprehensive storage and media management platform for Last Cut Media, based in Abu Dhabi, United Arab Emirates. The system was implemented in conjunction with Advanced Media Trading, EditShare’s distribution partner in the region.

As it faced growing workflow limitations in its ad hoc storage systems, Last Cut Media decided to upgrade to a coherent and powerful single-point solution and ultimately selected the EditShare solution.

The initial architecture for the system features a 160TB EFS shared storage node with the full functionality of the EditShare FLOW media management platform. This works in conjunction with a 240TB nearline store for disaster recovery as well as rapid access to content as projects require it. Long-term storage is on LTO-8 tapes, using EditShare ARK archiving software and hardware, the companies said. 

“We provide state-of-the-art services to users across the Gulf region from our base in Abu Dhabi,” said Saad Duaibes, founder & creative director at Last Cut Media. “The new workflow and storage system from EditShare allows us to be much more flexible and productive, delivering the performance and quality that our clients expect. We also appreciate the way that EditShare is designed for remote access and multiple locations: we have bold plans for growth including a facility in the Kingdom of Saudi Arabia in the near future.”

Among the workflow improvements opened up by the EditShare system is the capability of remote editing, allowing productions to access their files from wherever they are shooting and wherever the editor is working. EditShare FLOW ensures that, as content is ingested, so proxy files are automatically generated allowing remote editing from any location, the company said. 

FLOW also provides for rigorous content and metadata management, and automated secure archiving according to business rules set up for each project. Last Cut Media covers the whole range of post from commercials to movies, drama serials and documentaries, so needs to be able to set workflows and functionality by project, with complete security between clients.

“Working with Advanced Media Trading, we displayed to Last Cut Media that we could provide solutions from a secure and orderly transfer of existing content to long-term archiving strategies, to comprehensive training,” explained Said Bacho, chief revenue officer at EditShare. “Having a strong presence in the Middle East also gave Last Cut the confidence that our solution is well supported as well as technically the best for their needs.”

For further information on all EditShare solutions, visit 

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.