Laredo, Texas Gets HD in Time for Super Bowl

KGNS-TV, the NBC affiliate in Laredo, Texas, took its signal high definition this week in partnership with some local businesses.

“KGNS became the first local television station to broadcast a digital signal… on April 8, 2004,” station general manager, Carlos Salinas, writes to “And now through our partnership with Secur-It... and Inter National Bank..., KGNS is proud to be Laredo’s first local television station to broadcast in high definition.”

The station started broadcasting in HD Jan. 29. The upgrade comes just before Super Bowl weekend on NBC. A wave of NBC affiliates around the country rolled out hi-def capabilities just before the network telecast of the Olympics last August.

Secur-It is an auto alarm business in Laredo that’s also listed as a home theater dealer in the community. Inter National opened a branch in Laredo last May.

KGNS, which is owned by Sagamore Hill Broadcasting, recommended that viewers get an antenna to watch the Super Bowl.

“At this time Time Warner Cable, Direct TV and Dish Network will not be offering KGNS in high definition,” the station said.

Local fare, including the station’s newscasts, will not yet be produced in high definition.