InSync to Celebrate 20th Anniversary at 2023 NAB Show

InSync FF alive GUI screens
(Image credit: InSync)

LAS VEGAS—InSync Technology, a leading developer of high-quality video conversion, will be celebrating its 20th birthday at the 2023 NAB Show, where it will be exhibiting at booth C2013 between April 16 to 19. 

Demonstrations on the booth will focus on the remarkable advances in quality in its algorithms which ensure that fine detail is preserved in even the most challenging content, such as fast-moving sports.

“Our users include the world’s leading sports federations and broadcasters,” said James Taylor, CEO of InSync Technology. “We deeply engage to understand what really matters to them, and the thoughts of their ‘golden eyes’ engineers give us real insight into how our solution preserves the critical detail they need. I am extremely proud that the InSync team continuously adapts and improves to meet these heavily demanding applications that deliver the best viewer experience, while at the same time reducing our impact on processing and the environment.”

FrameFormer, InSync’s flagship solution, delivers industry-leading motion compensated frame rate and format conversion. This is available as a standalone solution or embedded in products from other leading vendors including AWS Elemental, Comprimato, Dalet, Hiscale, M2A and Telestream, the company said. 

Continuing development of the algorithms in FrameFormer, driven by real-world user experiences, has led to ever-more faithful retention of fine detail, the company said. 

At the same time, engineers continue to advance the CPU-only application delivering direct cost benefits to the user by reducing the compute processing power required by as much as 20%.

Designed from the ground up to be vendor and architecture agnostic, FrameFormer is now available for deployment on ARM based platforms. This reduces the processor demand still further, reducing cost, power consumption and environmental impact, the company said. 

InSync was founded in 2003 by world leading broadcast engineers specializing in video standards conversion. Initially providing modular video processing systems for some of broadcast’s biggest vendors, InSync continues to invest in and advance its knowledge and experience to create the next generation of signal processing technology. Since 2013 it has been an employee-owned business.

Visit InSync in the Central Hall at NAB2023, booth C2013. More information on its products and services can be found at

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.