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HPA Readies For 10th Anniversary Technology Retreat

The Hollywood Post Alliance is preparing for the 10th anniversary Technology Retreat in late January, a new schedule has been released with which includes most of the ATSC PSIP seminar schedule. Updates to the schedule will eventually be posted on the HPA website: www.hpaonline.com

HPA Technology Retreat 2005 (subject to change)


Tuesday, January 25, 2005

8:00 am – 5:00 pmRegistration

morning (TBD)ATSC T3/S8 Transport Specialist Group meeting

2:00 pm – 6:00 pmATSC Seminar: Getting PSIP Right

2:00 pm – 2:15 pmWelcome and Overview of ATSC Activities
Jerry Whitaker, Advanced Television Systems Committee

2:15 pm – 3:15 pmPSIP Fundamentals: What It Is and How It Works
Mark Eyer, Sony

3:15 pm – 3:45 pmMaking Sense of the PSIP Tables
Rich Chernock, Triveni Digital

3:45 pm – 4:00 pmThe FCC Rules: What's Required and When
Art Allison, National Association of Broadcasters

4:00 pm – 4:15 pmRefreshment Break

4:15 pm – 4:45 pmNow That I Have to Do PSIP, What Do I Do?
Chris Lennon, Encoda

4:45 pm – 5:15 pmThe PMCP Standard: Help Is on the Way
Art Allison, National Association of Broadcasters

5:15 pm – 5:35 pmTBA

5:35 pm – 5:55 pmEnd-to-End Management of PSIP
Nandhu Nandhakumar, Triveni Digital

5:55 pm – 6:00 pmSession Wrap
Jerry Whitaker, Advanced Television Systems Committee

2:00 pm – 6:00 pmWide-Gamut Acquisition and Display
Charles Poynton


Wednesday, January 26, 2005

8:00 am – 5:00 pmRegistration

9:30 am – 1:30 pmCompression Confabulation

9:30 am – 10:15 amJPEG2000 for Digital Cinema Overview & Results
Walt Husak, Dolby
Michael Marcellin, University of Arizona

10:15 am – 10:45 amH.264 and VC-1 from a Technical Perspective
Matthew Goldman, Tandberg Television

10:45 am – 11:15 amH.264/AVC FRExt Tools Overview and Applications
Jiuhuai Lu, Panasonic Laboratories

11:15 am – 11:30 amRefreshment Break

11:30 am – NoonH.264 and VC-1 from a Market Perspective
David Price, Harmonic

Noon – 12:30 pmPatent Pools and Licensing 101
Ron Moore, Via Licensing

12:30 pm – 1:00 pmA Consumer Electronics Perspective
Adam Goldberg, Sharp Laboratories of America

1:00 pm – 1:30 pmCompression Panel
Moderator: TBD (Bob Ross? Graham Jones?), broadcast
Moderator: TBD (Peter Fannon?), consumer
Moderator: Charles Swartz, digital cinema
Alan Bell, Warner Bros.
Adam Goldberg, Sharp
Matthew Goldman, Tandberg
Walt Husak, Dolby
Jiuhuai Lu, Panasonic
Michael Marcellin, University of Arizona
Ron Moore, Via Licensing
David Price, Harmonic
TBD

1:30 pm – 2:30 pmBox Lunch provided

2:30 pm – 2:40 pmWelcome (okay to eat)
Leon Silverman, HPA (Laser Pacific)

2:40 pm – 3:00 pm Introduction &Technology Year in Review (eat more)
Mark Schubin

3:00 pm – 4:00 pm Broadcasters Panel
Moderator: Mark Schubin
Mike Strein, ABC
TBD (Bob Ross or Bob Seidel), CBS
Jim DeFilippis, Fox
Jerry Butler, PBS
Mark Aitken, Sinclair
Hal Protter, The WB

4:00 pm – 4:15 pmRefreshment Break

4:15 pm – 5:15 pmThe Video Consumer Marketplace
Moderator: Peter Fannon, Matsushita
Michael Heiss, CEDIA
TBD

5:15 pm – 5:45 pmDigital Content Protection 2005 Status Report
Brad Hunt, MPAA

5:45 pm – 6:15 pmDemo Intros
John Luff, Dictator of Demos
TBD

6:15 pm – 8:15 pm Drinks & Demos

8:15 pm Dinner and First Quiz Prizes


Thursday, January 27, 2005

7:30 am – 8:30 am Breakfast Roundtables
Tapeless (and Filmless) Color Correction - Pete Challinger
Blended Production: Film, SD, HD, Viper - Mark Chiolis, Thomson
Recommendations for HDTV Lens Testing - Larry Thorpe, Canon
ISAN: International Standard Audiovisual Number - Merrill Weiss, MWG
Improving Security & Watermarking in Digital Workflow - Mike Wade, sgi
Fiber Facility Connectivity - Eric Fankhauser & Joe Cirincione, Evertz
TBD (affordable HD) - TBD, JVC

7:30 am – 5:00 pmRegistration

8:45 am – 9:45 am Tapeless Camcorder Acquisition
Moderator: Peter Fasciano, Avid
TBD, Ikegami
Bob Mueller, JVC
Phil Livingston, Panasonic
TBD, Sony

9:45 am – 10:15 amUncompressed HD Recording
Don Miskowich, Plus8 Digital

10:15 am – 10:45 amControl Dailies
Kevin Manbeck, Mathematical Technologies (MTI)

10:45 am – 11:15 amFilm Transfer for Digital Intermediates
Dave Bancroft, Thomson
TBD technical person, Thomson

11:15 am – 11:30 amRefreshment Break

11:30 am – NoonLenses for HDTV and Beyond
Larry Thorpe, Canon

Noon – 12:30 pmPanavision's Genesis for Digital Cinematography
John Galt, Panavision

12:30 pm – 1:30 pmCatered Lunch

1:30 pm – 2:00 pmOptimizing Displays for Digital Dailies
Loren Nielsen, Entertainment Technology Consultants

2:00 pm – 2:45 pmX'Y'Z' Color Space for Digital Cinema
Glenn Kennel, Texas Instruments

2:45 pm – 3:05 pmMXF Packaging for Digital Cinema
TBD (Michael Sterling of Technicolor or Kevin Wines of LP)

3:05 pm – 3:30 pmDigital Cinema Discussion - Part I
Glenn Kennel, Texas Instruments
TBD (as above)

3:30 pm – 3:45 pmRefreshment Break

3:45 pm – 4:15 pmWorldScreen - Digital Cinema in Europe
Mike Christmann, Flying Eye
(TBD Reinhold Thiel?)

4:15 pm – 4:45 pmDigital Cinema - The Studio Perspective
TBD (Chris Carey, Disney and Howard Lukk)

4:45 pm – 5:15 pmDigital Cinema Discussion - Part II
Moderator: Charles Swartz, ETC at USC
TBD

5:15 pm – 5:45 pmConsumer Displays Update
Peter Putman, Roam Consulting

5:45 pm – 6:20 pmFreshen-up-to-Get-Grungy Time

6:20 pm SHARP! Depart hotel for Big League Dreams

6:30 pm – 7:30 pm Beer & Burgers Ballpark Buffet
Hot dogs, sides, desserts, and sodas, too!

7:30 pm – 9:30 pm The Whole Ball Game - Championship Series
Production vs. Post vs. Distribution at Fenway Park


Friday, January 28, 2005

7:30 am – 8:30 am Breakfast Roundtables
Tools for Generating Worldwide Deliverables - Pete Challinger
HD Standards Conversion - Hugh Heinsohn, Digital Vision
ISAN: International Standard Audiovisual Number - Merrill Weiss, MWG
New HD Camera Fiber Adapter - Joe Cirincione, Evertz
TBD (affordable HD) - TBD, JVC

8:00 am – 1:00 pmRegistration

8:45 am – 9:30 am Washington Update
Jim Burger, Dow, Lohnes and Albertson

9:30 am – 10:00 am Extended Content Control Information
Merrill Weiss, Merrill Weiss Group

10:00 am – 10:30 amSound Editing Workflows and Technologies for Post
John McKay, Virtual Katy Development

10:30 am – 11:00 amSolving Real Unscripted-TV Post Problems
Keri DeWitt, Teresis

11:00 am – 11:15 amRefreshment break

11:15 am – 11:45 amFinal Cut Pro and XML
Brett Halle, Apple

11:45 am – 12:15 pmDigital Intermediate Workflow for Desktop PCs
Jacob Rosenberg, Adobe

12:15 pm – 1:15 pmCatered lunch

1:15 pmDemos close

1:15 pm – 1:45 pmStandards Organizations: Are They Still Relevant?
Peter Symes, SMPTE (Thomson)

1:45 pm – 2:15 pmReal-Time Device-Control Protocol
Al Kovalick, MOS Group (Pinnacle)

2:15 pm – 2:45 pmThe GFX Standard
Paul Collins, Mindego

2:45 pm – 3:15 pmUser Interfaces and Technology Choices in Post
Pete Challinger, Edifis Media Technologies

3:15 pm – 3:30 pmRefreshment break

3:30 pm – 4:00 pmWhy, Er – Skew!
Steve Lampen, Belden

4:00 pm – 4:30 pmMotion Comp. for Noise Reduction & Enhancement
Bjorn Christensson, Digital Vision
Hugh Heinsohn, Digital Vision

4:30 pm – 5:00 pm4K File Access Without Transfer
Chris Golson, sgi

5:00 pm – 5:30 pmNetworking for Production and Post
Dave Scammell, Sohonet

5:30 pm – 6:15 pmThe Fabulous Fiber Future
Eric Fankhauser, Evertz