Hollywood Goes HD With Avid Post

(October 20, 2003) Tewksbury, MA--Avid Technology has announced that several Hollywood post-production facilities are using Avid|DS HD systems to finish more than 20 fall-season TV programs in high definition, indicating a larger industry embrace of the HD format.

Among the facilities using Avid tools to online their fall programs are Matchframe Video ("L.A. Dragnet," "Lyon's Den," "Jake 2.0," "Reno 911," and "Free For All"), Modern VideoFilm ("Hack," "Smallville," "The Handler," "Threat Matrix," and episodes of "Joan of Arcadia"), and Level 3 Post ("Third Watch," "Las Vegas," "Wanda at Large," and "Oliver Beene"). The programs being finished at those and other Hollywood post houses on Avid|DS HD systems span six major broadcast networks--ABC, CBS, NBC, Fox, UPN, and The WB--as well as such cable TV outlets as Comedy Central, Showtime, and USA Network.