Holiday shoppers turn out for big screens in a big way

Significant price cuts on all big screen flat-panels resulted in dramatic market share gains for the larger TVs, according to The NPD Group.
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LCD and plasma TVs, digital cameras, notebook computers and MP3 players were the top sellers among technology gifts during the holidays, according to statistics from consumer and retail information provider The NPD Group.

Together, the five categories of electronics gifts accounted for 42 percent of overall volume, up from the 33 percent the top five categories represented in 2005.

Significant price cuts on all big screen flat-panels resulted in dramatic market share gains for the larger TVs. Sales of 32in and larger LCD and plasmas accounted for 50 percent of flat-panel sales, up from 35 percent last year. Thirty-two inch LCDs outsold every size and type.

CategoryDollar VolumeDollar Share of TotalUnit Growth 2005 vs. 2006Dollar Growth 2005 vs. 2006Average Selling Price 2005Average Selling Price 2006 LCD TVs $924 million 11% 124% 109% $738 $689 Digital Still Cameras $828 million 9.5% 19% 2% $214 $183 Notebook Computers $813 million 9% 59% 26% $979 $777 MP3 Players $719 million 8% 56% 45% $152 $140 Plasma TVs $393 million 4.5% 95% 29% $2,400 $1,582 Source: The NPD GroupTop Selling Flat-Panel Screen Sizes Based on Unit VolumeAverage Selling Price 2005Average Selling Price 2006 32 inch LCD TV $1,354 $796 42 inch Plasma TV $2,034 $1,265 40-42 inch LCD TV $3,014 $1,606 50 inch Plasma TV $3,573 $2,052 46 inch LCD TV N/A $2,601 37 inch LCD TV $2,096 $1,113 Source: The NPD Group

For more information, visit www.npdgroup.com.