Gray Skies Clear Up For Cable

By 2009, total cable industry revenue will reach $47 billion.

The results are in from Kagan Research’s exclusive annual survey of cable network executives. The survey finds the sector has made a vigorous recovery from the advertising market meltdown in 2001 and continues to attract attention from investors. The industry posted an estimated $9.0 billion in cash flow in 2004, with an enviable margin of 34.1%.

Kagan reports the cable industry is the picture of health. According to Senior Vice President Derek Baine, total revenue will reach $47 billion by 2009. Cash flow is expected to rise at a 16.4% rate, giving the networks an average cash flow margin of 41% in 2009, up from a projected 35% in 2005.

All this in Kagan’s just published 12th annual edition of "ECONOMICS OF BASIC CABLE NETWORKS 2006."